Vertex internal newsletter
I work as part of a team of journalists directed by Manchester design and communications agency Da Vinci to draft stories for outsource specialist Vertex’s in-house publication.

Called The Vibe, the newsletter is an 8-page, quarterly, news-led publication. I am responsible for liaising with Vertex’s three North American sites to identify, draft and obtain approval of stories.

Orafti website
When Belgium-based food ingredients multi-national Orafti decided to redesign their website, they called on me to rewrite the copy.

This not only required an in-depth understanding of their food ingredient business, but also tested my ability to communicate a complex food ingredient in language that is arresting yet simple enough to be understood by an international audience.

You can see the finished website by visiting www.orafti.com.

Re:Media corporate brochure
Web specialist Re:Media contacted me last year to help with the revamp of its corporate brochure. The company wanted to replace its existing ‘coffee table’ brochure with something that could work as a sales tool by succinctly outlining its business and services. I drafted the copy to an extremely timescale and it was virtually unchanged by the client.

CMP customer communications
CMP Information is a Holland-based company that organises international exhibitions for the food, nutraceutical and pharmaceutical manufacturing industries.

I am retained by CMP to draft communications for every contact point with potential visitors and exhibitors. This ranges from sales letters to e-mailers, award entries and brochure copy. The skill lies in striking a balance between keeping the communication concise and ensuring it is persuasive, fresh and original.